Friday, August 4, 2017

The Importance of Culture and Collaboration in Digital Transformations

With 18 years of professional experience, Sarabjit (Sarab) Datt serves as an enterprise transformation consultant at Blue Cross Blue Shield in Chicago, Illinois. During his career, Sarab Datt, has guided several successful digital transformations by utilizing such process methodologies such as Agile and Lean.

Companies that undergo the digitization process not only upgrade their technology resources, but they also typically shift the ways in which they approach business. Perhaps the most notable change is that with the new digital tools, organizations gain the ability to more effectively monitor the user experience (UX) of their products or services, and they utilize this fresh data to inform specific strategies for customer conversion and retention.

Along with the focus on UX, companies need to emphasize the importance of culture when pursuing a digital transformation. Adding new, robust technology will only go as far as the willingness of a team to embrace it. Advancing the digital capacities of a business requires a strong collaboration with IT staff members in order to remove friction and increase agility throughout the process.